Understanding Nation Branding: A “New Nationalism” in Germany

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dc.contributor.advisor Miller, Laura
dc.contributor.author Bassey, Cocomma
dc.date.accessioned 2012-08-31T14:34:26Z
dc.date.available 2012-08-31T14:34:26Z
dc.date.issued 2012
dc.identifier.uri http://hdl.handle.net/10192/86
dc.description.abstract This thesis is a study of the phenomenon of nation branding, its relation to public diplomacy in international relations, and how the practice has been implemented in the Federal Republic of Germany. Methodologically, it uses scholarly literature, media sources, and publications from non-governmental organizations to examine the translation of nation branding into real world situations. A historical analysis of Germany is used to examine how the nation has dealt with its identity in the past. This is contrasted with the manner in which nation branding has aided the redevelopment of German identity since its 1990 reunification – both internally among its citizens, as well as externally from foreign perspectives. This thesis posits that although nation branding on its own has its limits, it has undoubtedly served as a very positive influence on Germany’s identity, all the while giving rise to a new form of German nationalism that has been more widely accepted on the global sphere.
dc.description.sponsorship Brandeis University, Graduate School of Arts and Sciences
dc.format.mimetype application/pdf
dc.language English
dc.language.iso eng
dc.publisher Brandeis University
dc.relation.ispartofseries Brandeis University Theses and Dissertations
dc.rights Copyright by Cocomma Bassey 2012
dc.subject Germany
dc.subject Nation Branding
dc.subject Cultural Diplomacy
dc.subject Public Diplomacy
dc.subject German Nationalism
dc.title Understanding Nation Branding: A “New Nationalism” in Germany
dc.type Thesis
dc.contributor.department Graduate Program in Global Studies
dc.degree.name MA
dc.degree.level Masters
dc.degree.discipline Global Studies
dc.degree.grantor Brandeis University, Graduate School of Arts and Sciences
dc.description.esploro 2


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