The Three Major Roles of Chinese Television: Striking a Balance between the Party-State, the Audience, and the Advertising

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dc.contributor.advisor Miller, Laura
dc.contributor.author Zhang, Tianyi
dc.date.accessioned 2013-05-30T14:34:09Z
dc.date.available 2013-05-30T14:34:09Z
dc.date.issued 2013
dc.identifier.uri http://hdl.handle.net/10192/25153
dc.description.abstract A recent regulation issued by the State Administration of Radio, Film, and Television (SARFT) of China bans all Chinese television stations from broadcasting advertisements during episodes of television dramas. The official aim of the new ban is to ensure that the audience enjoys watching television without being disturbed by TV commercials. In the meantime, the cuts in advertisements greatly decrease the financial revenues of the television station. Nevertheless, the regulation is ineffective in changing the viewing habits of the audience even with a large financial sacrifice. My study shows that the regulation does not work because of the complex of the nature of Chinese television, its conflicting functions, and its unquestionable state ownership. It is crucial to understand the unique political and social background of China. By conducting this case study, I understand that the current Chinese television system does not work well, yet it exists for a reason.
dc.format.mimetype application/pdf
dc.language English
dc.language.iso eng
dc.publisher Brandeis University
dc.relation.ispartofseries Brandeis University Theses and Dissertations
dc.rights Copyright by Tianyi Zhang 2013
dc.title The Three Major Roles of Chinese Television: Striking a Balance between the Party-State, the Audience, and the Advertising
dc.type Thesis
dc.contributor.department Department of Sociology
dc.degree.name BA
dc.degree.level Bachelors
dc.degree.discipline Sociology
dc.degree.grantor Brandeis University, College of Arts and Sciences
dc.description.esploro 2


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