Culture’s Influence on Attention to High and Low Arousal Positive Affect

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dc.contributor.advisor Isaacowitz, Derek Seat, Lauren 2010-09-01T17:51:07Z 2010-09-01T17:51:07Z 2010
dc.description.abstract Previous research has shown that there is a difference between ideal affect and actual affect. While ideal affect is more heavily influenced by cultural factors, actual affect is influenced more by temperamental factors. In the current cross-cultural study, high-arousal positivity (HAP) and low-arousal positivity (LAP) were studied to determine if Americans and Hong Kong Chinese have different preferences in ideal positive affect. Eye-tracking technology was used to determine if individuals attend more to pictures of their preferred ideal affect (either HAP or LAP). Additionally, self-reported ideal preference was recorded. It was hypothesized that gaze pattern and choice preference would vary by culture, with Americans preferring HAP and Hong Kong Chinese preferring LAP. Results show a main effect of culture, indicating that Hong Kong Chinese have longer fixation durations than Americans regardless of arousal level. There was also a significant difference in choice preference with Americans preferring HAP expressions significantly more than Hong Kong Chinese.
dc.description.sponsorship Brandeis University, Graduate School of Arts and Sciences
dc.format.mimetype application/pdf
dc.language English
dc.language.iso eng
dc.publisher Brandeis University
dc.relation.ispartofseries Brandeis University Theses and Dissertations
dc.rights Copyright by Lauren Seat 2010
dc.subject high-arousal positivity
dc.subject eye-tracking
dc.subject culture
dc.subject low-arousal positivity
dc.subject ideal positive affect
dc.title Culture’s Influence on Attention to High and Low Arousal Positive Affect
dc.type Thesis
dc.contributor.department Department of Psychology MA Masters Psychology Brandeis University, Graduate School of Arts and Sciences
dc.description.esploro yes

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