A Comprehensive Model of E-Loyalty: the Mediational Role of Customer Satisfaction

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dc.contributor.advisor Liu, Xiaodong
dc.contributor.author Cheng, Chuchu
dc.date.accessioned 2014-09-03T23:10:13Z
dc.date.available 2014-09-03T23:10:13Z
dc.date.issued 2014
dc.identifier.uri http://hdl.handle.net/10192/28571
dc.description.abstract As online shopping is more and more common in everyday life, e-loyalty has become a very important issue in e-commerce. In this study, I propose an integrative model of e-loyalty development process and present a research design to test this model. The main factors that impact e-loyalty include customer satisfaction, trust, perceived value, service quality, and switching cost. Based on the theoretical model, a set of hypotheses was formulated. The scales used were adapted from former studies and will be further revised based on confirmatory factor analysis results. The survey will be sent to 200 participants. The model will be tested using structural equation modeling.
dc.description.sponsorship Brandeis University, Graduate School of Arts and Sciences
dc.format.mimetype application/pdf
dc.language English
dc.language.iso eng
dc.publisher Brandeis University
dc.relation.ispartofseries Brandeis University Theses and Dissertations
dc.rights Copyright by Chuchu Cheng 2014
dc.subject E-Loyalty
dc.subject E-Commerce
dc.title A Comprehensive Model of E-Loyalty: the Mediational Role of Customer Satisfaction
dc.type Thesis
dc.contributor.department Department of Psychology
dc.degree.name MA
dc.degree.level Masters
dc.degree.discipline Psychology
dc.degree.grantor Brandeis University, Graduate School of Arts and Sciences


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